Aura — Global Headless Commerce
Client: Aura Fashion Group
60%
Increase in checkout speed
45%
Reduction in cart abandonment
85%
Desktop and Mobile Speed Score
3.5x
ROI on marketing automation
The Project
Aura Fashion needed a high-performance commerce engine to replace their sluggish legacy store. They required a system that could handle massive Black Friday traffic while offering a bespoke brand experience.
What We Were Up Against
The existing platform crashed during high-volume sales and provided a poor mobile checkout experience. Aura needed to unify their inventory, marketing automation, and customer support into a single headless architecture.
How We Solved It
We architected a headless commerce solution using Shopify as the backend and Next.js as the frontend. We leveraged GraphQL for ultra-fast data fetching, integrated HubSpot for lead scoring, and automated their email marketing engine via Mailchimp.
How We Delivered
Frontend Engineering
Built a pixel-perfect React frontend on Vercel, optimized for mobile-first shopping with server-side rendering for instant product views.
Headless Integration
Decoupled the Shopify backend, using GraphQL APIs to fetch real-time inventory, pricing, and customer metadata with minimal overhead.
Marketing Synergy
Embedded HubSpot CRM for real-time customer insights and configured Mailchimp automation for segmented 'back-in-stock' and 'cart-recovery' campaigns.
Performance Load Test
Simulated 50,000 concurrent users to ensure the edge-cached Next.js frontend remained stable and the Shopify checkout was frictionless.
“The headless transition was a game-changer for Aura. We can now launch new collections and marketing campaigns in minutes, and the site doesn't flinch during our biggest sales.”
Edward Blake
E-commerce Director, Aura Fashion
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